Teleférico dresses in pink and joins forces with AECC against breast cancer

Teleférico dresses in pink and joins forces with AECC against breast cancer

    • The booths are dressed in pink for Breast Cancer Day as a sign of awareness and a call for prevention of a disease that diagnoses around 34,000 women each year..
    • Benalmádena Cablecar held a free opening day and gave the Spanish Association Against Cancer (AECC) a donation that will be used for research work, as well as for the association’s programs and services..

On the occasion of the World Day Against Breast Cancer, which takes place every October 19, Teleférico Benalmádena has dressed its cabins in pink and with the distinctive ribbon that represents the fight against a disease that is the leading cause of cancer mortality among women in Spain. On October 18, in a free day for all attendees, Teleférico Benalmádena has started the Day Against Breast Cancer with an institutional act with the participation of Víctor Navas Pérez, mayor of Benalmádena, Joaquín Morales Rubio, provincial president of the Spanish Association Against Breast Cancer, Joaquín Morales Rubio, provincial president of the Spanish Association Against Cancer (AECC) in Malaga, Luisa Jimenez, president of the local branch of the AECC in Benalmadena-Torremolinos, and Alberto Martin, general manager of Cable Car Benalmadena and Selwo Costa del Sol.

At this event, the general manager of Teleférico de Benalmádena, Alberto Martín, presented a donation check to the AECC in the amount of €3,000. This donation will be used for research into the disease, as well as for programs and services that the AECC provides to its members and associates. Both the study and early diagnosis are essential to overcome this type of tumor, of which 34,000 new cases are diagnosed each year in women in our country.

For his part, Joaquín Morales Rubio, provincial president of the AECC in Malaga, began by thanking Teleférico for this contribution, given that “actions like these are what drive us to fulfill our mission, as we cannot lower our guard in the fight against cancer. Although with a survival rate of more than 70%, breast cancer continues to be a disease that puts many patients in a vulnerable situation. At least 34% of breast cancer patients suffer economic difficulties, we must not forget that a cancer patient has expenses of about 9,000 euros per year as a result of all the needs that are not covered by Social Security. It is necessary that we continue helping from the AECC, in terms of donations, orthopedic material, since we are supporting in particularly vulnerable situations to pay rents, mortgages, we have food bank, and all our services are free”.

Alberto Martin, director of the Cable Car and Selwo Costa del Sol, said that “it is a pleasure to materialize today this agreement we have with the Spanish Association Against Cancer and give visibility to this cause by painting all the cabins of the Cable Car in pink and organizing this day, with free admission to the Cablecar for all visitors who want to come here. The reason for this agreement is basically, on the part of the Cable Car and the Parques Reunidos Foundation, to collaborate with the AECC for the study and early detection of this disease, the greatest cause of cancerous death of women in Spain”.


Once finished this appearance, at the top of Mount Calamorro has begun the talk by Elena Ybarra, prevention technician of the provincial headquarters of the AECC in Malaga. Also, breast cancer patients have given the attendees their testimonies of overcoming. Specifically Any Martinez, a patient of psychological care and volunteer who teaches the relaxation workshop; and Pilar Pascual, patient and volunteer in prevention campaigns and fundraising. This year, in its campaign for World Breast Cancer Day, the AECC has emphasized the vulnerability of women to this disease.

The students of the IES Al Baytar del Arroyo de la Miel have visited the Cable Car facilities to take part in this Day Against Breast Cancer, in which, in addition, the Fundación Valle de las Águilas has offered two free flight exhibitions of birds of prey.

Brochures and informative material about the work of the AECC were also handed out during the day. In Spain, approximately 30% of cancers diagnosed in women originate in the breast. Breast cancer is already the most diagnosed tumor in the world, in fact it has surpassed lung cancer for the first time, according to data published in 2021 by the International Agency for Research on Cancer (IARC).


The Benalmádena Cablecar was put into operation on March 3, 2000 in the heart of the Costa del Sol. The length of its route, which lasts about 15 minutes, is 2,646 meters (at a speed of 5m/s, and with an average gradient of 24%); the cable cars cross a drop of 636 meters, from Arroyo de la Miel to Mount Calamorro. Each cabin has a capacity for four people.

The Benalmádena Cable Car team has continued, throughout these months, to reinforce the sanitary control measures in terms of surface disinfection, which in this case has involved the exhaustive cleaning of each of the cabins, after their use by the visiting public.

From the beginning of the COVID-19 pandemic, the pertinent controls for social distancing were established, making more hydroalcoholic gels available to visitors at different points of the facilities.