The Cablecar dresses in pink against breast cancer

The Cablecar dresses in pink against breast cancer

    • On October 18, the eve of World Breast Cancer Day, access to the Cable Car will be free of charge.
    • That same day, the cable car cabins will be dyed pink as a sign of awareness and call for prevention of a disease diagnosed in about 34,000 women each year.
    • Benalmádena Cablecar will also make a cash donation to AECC that day, which will be used for research work, as well as for the programs and services that the association provides to patients

The Benalmádena Cablecar cabins will wear pink during the week of World Breast Cancer Day (October 19) to give visibility to a disease of which 34,000 new cases are diagnosed each year in women in Spain. The Spanish Association Against Cancer (AECC) in Malaga and Benalmadena Cablecar signed yesterday a collaboration agreement to celebrate on Monday October 18 a Day Against Breast Cancer, with the cabins will be open to the public free of charge. In addition, each booth will be dyed pink to draw attention to a disease that is the leading cause of cancer mortality among women in Spain.

The public may, throughout the day, climb for free* to Mount Calamorro, where there will be volunteers from the AECC offering testimonials related to this disease, which is the most common tumor in Western women, and that this year emphasizes, in its campaign for World Breast Cancer Day, the vulnerability of women to this disease. (* Cyclists with BONO can use the booths that day, cyclists without BONO will have to pay the corresponding supplement of 4 €).

For this reason, brochures and informative material about the work of the AECC will be handed out on Monday. The exhibitions of birds of prey usually organized by the Fundación Valle de las Águilas in the Benalmádena Cablecar will also be free of charge on that day.

In Spain, approximately 30% of cancers diagnosed in women originate in the breast. Breast cancer is already the most diagnosed tumor in the world, in fact it has surpassed lung cancer for the first time, according to data published in 2021 by the International Agency for Research on Cancer (IARC).


The manager of the provincial headquarters of AECC in Malaga, Pedro Gonzalez, and the general director of Selwo Costa del Sol, Alberto Martin Lopez, have been responsible for signing this agreement, which also involves a cash donation by Benalmádena Cablecar to AECC, which will be delivered symbolically in an event on Monday, October 18, where the media will be convened.

The representative of AECC has said, regarding this agreement: “Breast cancer has a great percentage of cure and the key has been in its fight and its visibility for years, resources have been allocated, that is the line, which we would like to maintain with all types of cancer, we fight for research to be distributed, also in rare tumors, and the initiative of Benalmádena Cablecar giving us visibility in this way is a synergy effect that will revert in other things”.

Alberto Martín, general manager of Selwo Costa del Sol, has highlighted how easy it has been to collaborate with the AECC, pointing out that “during the next month of October the clients will see the cabins vinyled in the characteristic pink that represents the World Day against Breast Cancer”.

This donation will be used for research into the disease, as well as for programs and services that the AECC provides to its members and associates. Both the study and early diagnosis are essential to overcome this type of tumor, of which 34,000 new cases are diagnosed each year in women in our country.


The Benalmádena Cablecar was launched on March 3, 2000 in the heart of the Costa del Sol. The length of its route, which lasts about 15 minutes, is 2,646 meters (at a speed of 5m/s, and with an average gradient of 24%); the gondola lifts cross a height difference of 636 meters, from Arroyo de la Miel to Mount Calamorro. Each cabin can accommodate four people.

The Benalmádena Cablecar team has continued, throughout these months, to reinforce the sanitary control measures in terms of surface disinfection, which in this case has involved the exhaustive cleaning of each of the cabins, after their use by the visiting public.

From the beginning of the COVID-19 pandemic, the pertinent controls for social distancing were established, making more hydroalcoholic gels available to visitors at different points of the facilities.